The group, with Intel and AMD as vigorous competitors but also partners when it comes to platform-level advancements and standards like PCI, PCIe, ACPI, USB and others, will be joined by some big names like Broadcom, Dell, Google, Hewlett Packard Enterprise, HP, Lenovo, Microsoft, Oracle, Red Hat, and others, in a united front that will shape the future of x86. According to details provided by Intel and AMD, the collaboration, which will include technical input from the x86 hardware and software communities, will look for implementations of x86 architecture in all markets, including data centers, cloud, client, edge and embedded devices.

According to the announcement, such collaboration has several intended outcomes, including:

• Enhancing customer choice and compatibility across hardware and software, while accelerating their ability to benefit from new, cutting-edge features.
• Simplifying architectural guidelines to enhance software consistency and standardize interfaces across x86 product offerings from Intel and AMD.
• Enabling greater and more efficient integration of new capabilities into operating systems, frameworks and applications.

It will be interesting to see where this advisory group will take these partners joined by the over 40-year-old x86 architecture but it is sure a smart way to go, and hopefully, we'll hear more from it soon.

"We are on the cusp of one of the most significant shifts in the x86 architecture and ecosystem in decades - with new levels of customization, compatibility and scalability needed to meet current and future customer needs," said Pat Gelsinger, Intel CEO. "We proudly stand together with AMD and the founding members of this advisory group, as we ignite the future of compute, and we deeply appreciate the support of so many industry leaders."

"Establishing the x86 Ecosystem Advisory Group will ensure that the x86 architecture continues evolving as the compute platform of choice for both developers and customers," said Lisa Su, AMD Chair and CEO. "We are excited to bring the industry together to provide direction on future architectural enhancements and extend the incredible success of x86 for decades to come."

Here are the rest of the quotes from other founding members.

Broadcom Inc. President and CEO Hock Tan
"We are at a crossroads in the history of computing. The x86 architectural decisions we make today will affect programming models, frameworks and systems for decades to come. Broadcom looks forward to lending its industry perspective to the x86 Ecosystem Advisory Group as a pioneer in silicon development and x86 virtualization with VMware."

Dell Technologies Chairman and CEO Michael Dell
"Dell has a long history of working with the x86 platform. We look forward to collaborating with Intel, AMD and fellow x86 Advisory Group members to continue driving innovation for our customers and partners."

Google Cloud CEO Thomas Kurian
"Google is excited to join this x86 Ecosystem Advisory Group to help shape the future of computing. Taking a pan-industry approach ensures consistent implementations, which aligns with Google's commitment to fostering innovation and providing the best possible experience for our developers and users. By simplifying and standardizing across the x86 ecosystem, we can unlock new levels of performance, efficiency, and ease of use, ultimately accelerating the development and adoption of cutting-edge technologies."

Hewlett Packard Enterprise President and CEO Antonio Neri
"HPE is honored to be a founding member of the x86 Ecosystem Advisory Group, helping shape a consistent future architecture with innovative new features that meet customers' evolving computing needs."

HP Inc. President and CEO Enrique Lores
"We are honored to join Intel, AMD, and other advisory group members to advance the x86 architecture. At HP, we believe that the future of work will require technology that drives growth and fulfillment for both employees and the companies they work for. Building a more efficient, secure, and customizable x86 ecosystem will help accelerate this evolution."

Lenovo Chairman and CEO Yuanqing Yang
"Lenovo is delighted to be one of the founding members of this important new advisory group, given our role in the industry for the past decade. When we work together as an industry ecosystem, we all benefit, but more importantly, so do our customers. I'm looking forward to sharing our technical expertise as we collectively accelerate the growing x86 market across client, edge and cloud."

Microsoft Chairman and CEO Satya Nadella
"x86 has been foundational to modern computing for over four decades, and we want to ensure it continues to evolve and benefit everyone going forward. By bringing together partners across the industry, the x86 Ecosystem Advisory Board will play a critical role in shaping future x86 architectural features and help drive software consistency and standard interfaces."

Oracle CEO Safra Catz
"The x86 architecture has had a profound impact on the computing industry, driving innovations through constant evolution. As a long-time partner with both AMD and Intel, Oracle is proud to be a founding member of the x86 Ecosystem Advisory Group. We are committed to addressing customer needs by delivering technological advancements and fostering collaboration across the ecosystem."

Red Hat President and CEO Matt Hicks
"Red Hat believes that hybrid cloud computing represents the path forward for innovative IT, from cloud-native applications and services to AI and intelligent workloads. Forming the foundation of these great leaps forward is architecture choice, specifically standardized and well-defined architectures like x86. We're pleased to be a founding member of the x86 Ecosystem Advisory Group and look forward to serving as part of the industry vanguard in furthering x86 technologies as a cornerstone of IT's innovative future."