Basically Apple attempted to pull a stunt where it tried to palm off an old phone design as a new one and expected everyone to give it a standing ovation.

The “new” four-inch iPhone SE today had the same size, shape, look and most of the hardware of the iPhone 5S. The only thing that was different was a moderate improvement to the camera and the processor.

These changes are nothing a user would notice either – particularly the dumb sort of user who would be silly enough to buy one. After all who would not want to buy a phone which was first released in September 20, 2013?

Apple is taking the Nintendo this time. We have a saying in Fudzilla that if Apple put its logo on a dog-turd it will sell at least six million to dedicated fanboys, but even we would not think it stupid enough to re-release a three year old phone and hope no-one would notice.

Even the Tame Apple Press is a little miffed. On a day when normally they would be creaming themselves to praise what every gilded dog turd Apple had created as “super,” “cool,” “game changing” and “innovative,” this time Gizmodo actually was “sarcastic.“

“ Calling this a new phone is like a putting a wig on a body pillow and naming it Samantha. Samantha is still a body pillow. Samantha still can’t love you back,” sulked the magazine.

What worries us is that there will be six million decated fanboys actually forming a queue to buy this product as we speak.