As you already know, Nvidia launched the Geforce GTX 1080 in two versions, Founders Edition, priced at US $699 and the standard custom version from partners, priced at US $599. In order to make more room for the new Geforce GTX 1080 Ti, which has a great and rather surprising price of US $699, Nvidia has decided to cut the price of the GTX 1080 down to US $499, putting a lot of pressure on AMD and its Radeon lineup.

Major retailers/e-tailers are yet to adjust to the new price as the Geforce GTX 1080 is still selling well over US $550. Currently, the price of the Geforce GTX 1070 is not changed and it will probably keep its US $349 price tag.

As far as performance goes, AMD currently has no answer for the GTX 1080 or the upcoming GTX 1080 Ti as the closest competitor is the Radeon R9 Fury X, which sells well above US $650 (if you can find it available) and is quite far behind in most game benchmarks.

AMD's big answer should be the upcoming Radeon RX Vega and this time around, Nvidia has pulled the first move, putting a lot of pressure on AMD and giving it a baseline for its upcoming Radeon RX Vega lineup.