Toshiba has released a new line of high performance SDXC and SDHC memory cards under a new brand name – EXCERIA. The new line of SD memory cards are supposed to be the fastest data transfer speed in the world and have the highest performance levels while being fully compliant with the SD Memory Card Standard Ver.3.0 UHS-and includes versions offering the world's fastest data transfer speed for an SD memory card.

The Type 1 series integrates new controllers that realize the world's fastest data transfers, with a maximum read speed of 95 megabytes (MB)/sec and a write speed of 90MB/sec. Type 2 series products offer a maximum read speed of 95MB/sec and a write speed of 60MB/sec, while Type HD products have a maximum read speed of 90MB/sec and a write speed of 30MB/sec.

The minimum recording speed is compliant with UHS speed class 1 and SD speed class 10. The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD - each offering three versions with different capacities.

Toshiba tells us it will be in the shops in April and it is not telling us how much it will cost.