Arm is apparently in talks with search engine Google to replace the Intel Atom chips on its Google television with something more armful. Tudor Brown, president of Arm confirmed that this was his outfit's plan it was chatting with Google at the moment.

When Google TV software was announced, Google said it was made for use on Intel's Atom processor CE4100, an x86 architecture chip. If Arm chips were used the software would have to be re-written to run on its RISC based format.

Brown said Arm's latest processors are less expensive and require less power than Intel's Atom processor. "If Google TV is to be mainstream, it must be built on a lower power system... on lower cost technology," he said.