In the second quarter of 2018, Tesla produced just over 53,000 vehicles, doubling its output compared to the same quarter last year.

For the first time, Model 3 production (28,578) exceeded combined Model S and X production (24,761) with deliveries to customers totalling 40,740 for the quarter. The ramp up in Model 3 production is enabling it to outsell small and midsize luxury car sales in the US.

If these numbers prove correct, the Model 3 is crushing its "competitors" in that segment with total estimated sales for July amounting to 16,000 vehicles.

The closest individual model to Tesla's mass-market endeavour is the Mercedes C-Class and even then, its July sales are a miserable 6,029 units.

The Model 3 is still untouchable when sales figures from multiple vehicles produced by the same company are added together. For example, the analysis expects sales of the BMW 2, 3, 4 and 5 Series to hit 12,811 at the end of July in total while customers will get their hands on 11,835 Mercedes C, CLA, CLS and E-Class models.

That all means that Tesla would have a 23 percent share of the small and midsize luxury car market in July, ahead of BMW's 17 percent and Mercedes' 17 percent.